In the past few years, flooring consumers have been spoiled by both technology and social media. Customers expect intuitive designs that work flawlessly, and if a web design doesn’t provide a good experience that removes friction from the process, they tend to get impatient. A bad website can easily reduce sales by 60%.
Being a web development agency, we deal with clients from a wide range of industries and businesses. This diverse background has allowed us to have a bird’ eye view to assessing problems faced by flooring businesses and users alike. This article has listed some user experience eCommerce tips that would help you create the most user-friendly eCommerce flooring website.
Navigation
Websites that offer users a seamless experience that makes it simple to shop and complete purchases. Without it, the user experience is likely to be confusing. Flooring e-commerce websites should be easy to navigate so that users can find what they want without getting lost.
With Simple UX navigation, customers can keep the same path to your products/services no matter where they are and should let users pick the products that interest them and purchase them with the click of a button. Customers don’t need to click or search for the product. You need to make it simple for them.
Examples:
Mobile-friendly
Mobile users are your eCommerce website’s most important users. A good mobile UX helps guide customers through your site, allowing them to quickly find what they’re looking for while ensuring that your business accomplishes its business objectives.
Design with mobile users in mind. Test your eCommerce flooring website design on mobile devices to ensure that users can quickly find what they’re looking for. Make sure that your highest priority information is displayed in the most prominent locations, and keep the most important content above the fold, in view without requiring a scroll to see it.
Product images and descriptions
High-quality product images and product descriptions are a must for any successful e-commerce venture. Without them, a shop owner can’t expect to make a sale. The statistics are scary:
According to a recent survey, about 80 percent of shoppers who don’t find a product image will move on to other websites. And, if there is only one image, shoppers are twice as likely to browse another page rather than buy something!
Don’t let your website be the weak link if you are looking to get your flooring products out there. Make sure your images are clear and crisp and that your descriptions are informative and exciting. Great product images and a descriptive copy will translate into sales whether you are just starting or have been in business for years.
Social proof
Social proof is a crucial component to gaining credibility and trust. And this can help you build a loyal customer base. According to a study from the University of Southern California,
82% of consumers consider a recommendation from a friend or family member as credible.
Consumers will naturally gravitate towards products that other consumers are using. It is a way of feeling less intimidated by a product, a form of feeling a connection to other consumers, and a way of feeling more confident about a purchase. In eCommerce, social proof is a key ingredient to getting the sale.
Personalization
E-commerce personalization is a great way to show a better experience for your customers and make them feel special. Personalization is a way to make your flooring website more appealing and make the user feel as if they are getting a one-on-one experience. With personalization, you can target your audience by using customer information, location, and behavior.
Store owners need to make some effort to make a customer feel welcome and come back again and again. Personalization can benefit a company in many ways; it can improve conversion rates, improve branding and increase repeat purchases.
Checkout
The checkout process is the most important part of having a successful online flooring store. It is the gateway to converting a casual customer into a regular buyer.
According to a survey by Baymard Institute, it takes shoppers on average 2.3 seconds to decide whether to abandon their shopping cart or not.
If you provide a slow checkout experience, users will quickly give up. That means you are losing potential sales. The longer it takes to complete the purchase, the higher the risk your customer will abandon your checkout process. If you want to offer a great customer experience, it’s essential to evaluate all parts of your checkout process.
To retain customers, you need to ensure that your checkout page loads in two seconds or less. You can do this by optimizing images, reducing bandwidth, and using caching plugins.
Guest Checkout
Look for ways to speed up the checkout process even further. This can be done by allowing your customers to check out as guests. They will not have to register for an account, so this can save them time.
Another significant advantage of allowing users to checkout as guests are getting that one-time sale from users who don’t want to register an account. Ecommerce companies have reported that allowing their customers to check out as guests have significantly improved their conversion rates.
Call to actions
A compelling call-to-action button can make all the difference when it comes to eCommerce conversion. According to a study by MarketingSherpa,
A single CTA button with a strong visual design can increase conversion by as much as 53%.
Customers, especially on the eCommerce websites, usually have a lot of visual stimulation in front of them, which means they will not take the time to search for what they want. This is why a clear and prominent call to action is essential in every eCommerce flooring store.
Customer support
A satisfying customer support experience is vital for any customer-facing flooring business, whether it is a physical store, a brick-and-mortar location, or an online store. Customers come to a business expecting the company to provide the products and services that they advertise. If a customer has a problem with a product or service, they want an immediate fix, and they want it to be satisfactory. The quality of the customer support experience can mean the difference between having an annoyed customer that complains to others about your business and having a satisfied customer that returns for future purchases.
Conclusion
Some might say the most important part of eCommerce flooring sites is how it enables your customers to make an order. Even though most site owners think that way, they don’t put enough effort into making the process as simple as possible. Keep this in mind when you are creating your website.
